Sharklife is a Rotterdam based streetwear brand in the Netherlands. However we are not just a streetwear brand, we are also a lifestyle company. The brand stands for metaphorically living like sharks. What this means is that we, like sharks, do everything to reach our goals. Just like when a great white shark smells blood from miles away, he would do anything to catch his prey. We see our personal goals as a prey that has to be caught. The goal could be anything big or small, we just have to ‘kill it’.